Last updated: 12 July 2026
These Terms of Service (the "Terms") constitute a legally binding agreement between you and BCKLE Ltd governing your access to and use of the Bricko application and the getbricko.com website. Please read them carefully. Section 7 (Health, safety, and medical disclaimer), Section 12 (Warranties and disclaimers), and Section 13 (Limitation of liability) affect your legal rights and contain important limitations; you should read them in full.
By creating an account or using the Service, you confirm that you accept these Terms and that you agree to comply with them. If you do not agree, you must not use the Service.
1.1 These Terms are entered into between you and BCKLE Ltd, a company registered in England and Wales under company number 17098453, whose registered office is at 78 Flag Meadow Walk, Worcester, WR1 1QU, United Kingdom ("BCKLE", "we", "us", or "our").
1.2 By creating an account or using the Service, you also confirm that you have read our Privacy Policy, which explains how we process your personal data, including the separate, explicit consent we obtain before processing your health data.
1.3 We may provide these Terms to you and communicate with you in English.
In these Terms, the following terms have the meanings set out below:
3.1 You must be at least 16 years old to use the Service. We request your date of birth at registration and refuse accounts that do not meet this minimum age.
3.2 You must also be legally capable of entering into a binding contract, and you must not have been previously suspended or removed from the Service.
4.1 Bricko is an adaptive training application for runners and triathletes. It generates a training plan, ingests signals from your body (Wearable data such as heart rate variability and sleep, together with your daily check-ins), and adapts the plan accordingly. Every session in Bricko's library is authored by a human coach; the engine personalises and adapts those sessions. AI language models are used to produce natural-language explanations and not to make training decisions (see the Privacy Policy for details).
4.2 For the avoidance of doubt, the Service is not:
5.1 You must provide accurate and complete information when registering and keep that information up to date; the Service builds your plan from the information you provide.
5.2 You are responsible for maintaining the confidentiality of your password and for all activity that occurs under your Account. If you believe your Account has been accessed without authorisation, you must change your password and notify us promptly.
5.3 Accounts are personal to you. You may hold one account, and you may not sell, transfer, or otherwise make your Account available to any third party.
The Service is currently provided as a pre-release Beta, and the following terms apply:
6.1 No charge. The Service is provided free of charge, and no payment details are collected. Should we introduce paid subscriptions, we will notify you clearly in advance, and you will not be charged unless you actively subscribe to a paid plan.
6.2 Work in progress. Features may be changed, suspended, added, or removed. We may need to modify your training-plan data as the Service develops; where a change materially affects you, we will provide reasonable notice.
6.3 Availability. We aim to keep the Service available but do not guarantee uninterrupted availability during the Beta, and there may be maintenance, interruptions, and occasional outages. You should not rely on the Service as your sole record of any important information; you may export your data at any time (Settings → Account → Export data).
6.4 Feedback. If you submit feedback, suggestions, or ideas, you grant us a perpetual, irrevocable, worldwide, royalty-free licence to use them to improve the Service, without obligation or attribution to you.
This Section is of particular importance and should be read in full.
7.1 No medical advice. All information and materials provided through the Service — including training plans, readiness scores, session guidance, fuelling suggestions, recovery recommendations, and any AI-generated explanation — constitute general training guidance for informational purposes only. They do not constitute medical advice, and no part of the Service creates a physician–patient or any other clinical relationship.
7.2 Consult a professional. Before beginning any training programme, you should consult a physician, particularly if you have or suspect a heart condition, high blood pressure, diabetes, a respiratory condition, a recent injury or surgery, are pregnant, or have any other condition that may be affected by physical exercise. Where the Service asks about health conditions during onboarding, your response is optional and does not render the Service a medical assessment.
7.3 Safety features are signals, not diagnoses. The Service includes features designed to support your wellbeing, including readiness scores that suggest reducing load, prompts where a niggle has persisted, and signals that your fuelling and recovery patterns may warrant professional consultation (sometimes referred to as RED-S, or relative energy deficiency in sport). These features are informational signals derived from your data. They do not diagnose any condition, and their absence does not indicate that no condition is present. Where the Service suggests that you consult a physician, physiotherapist, or dietitian, you should treat that suggestion seriously; however, you should never defer seeking care that you consider necessary.
7.4 Emergencies. If, during any session, you experience chest pain, severe dizziness, unusual shortness of breath, or any other alarming symptom, you must stop immediately and seek medical assistance.
7.5 Assumption of risk. Physical training — including running, cycling, swimming, and racing — carries inherent risks, including the risk of injury and, in rare cases, serious harm. By using the Service, you acknowledge and accept these risks and confirm that you train voluntarily and at your own risk. The Service's guidance is an input to your decisions; the decisions, and responsibility for them, remain yours. Nothing in this Section limits any liability that cannot be excluded or limited under applicable law (see Section 13).
8.1 The Service adapts to data from third-party devices and services (such as Garmin) and from your own check-ins. Such data may be inaccurate, incomplete, or delayed, and the Service's guidance is only as reliable as the data on which it is based.
8.2 We do not control, and are not responsible for, the accuracy of data produced by third-party devices or services. Where the data and your own physical condition are in conflict, you should rely on your own condition.
8.3 Connecting a Wearable is subject to the relevant provider's own terms and privacy policy, which you accept directly with that provider.
You agree that you will not:
We may suspend or terminate accounts that breach this Section (see Section 15).
10.1 As between you and us, your training history, health data, check-ins, and any other information you enter remain yours. You grant us the permissions necessary to process that information solely to provide and improve the Service, as described in the Privacy Policy, including its provisions on explicit health-data consent, the off-by-default anonymised-data option, and your rights to export and delete.
10.2 You are responsible for the content you enter into free-text fields, and you must not enter the personal data of any other person.
11.1 The Service and all Content — including the Bricko and BCKLE names and branding, the application, the adaptive engine, and the coach-authored session library — are owned by BCKLE Ltd or its licensors and are protected by intellectual property laws.
11.2 We grant you a personal, non-exclusive, non-transferable, revocable licence to use the application for your own training for the duration of these Terms. That licence does not extend to any act restricted under Section 9.
12.1 To the fullest extent permitted by law, and subject to Section 13.1, the Service is provided "as is" and "as available", and we make no representations or warranties of any kind, whether express or implied, in relation to it, including any implied warranties of satisfactory quality, fitness for a particular purpose, or non-infringement.
12.2 In particular, we do not warrant that the Service will be uninterrupted, timely, secure, or error-free, or that its guidance will achieve any particular training, fitness, or health outcome.
12.3 Nothing in this Section affects your statutory rights as a consumer that cannot be excluded or limited under applicable law.
13.1 Nothing in these Terms excludes or limits our liability for: death or personal injury caused by our negligence; fraud or fraudulent misrepresentation; or any other liability that cannot be excluded or limited under the law of England and Wales. Your statutory rights as a consumer — including under the Consumer Rights Act 2015 and, if you are resident in the EU, any mandatory consumer protections of your country of residence — are unaffected by these Terms.
13.2 Subject to Section 13.1, we shall not be liable for any loss or damage that is not reasonably foreseeable, nor for any indirect or consequential loss, nor for any loss caused by: inaccuracies in third-party device data (Section 8); your decision to train contrary to medical advice; or any event beyond our reasonable control.
13.3 Subject to Section 13.1, our total aggregate liability arising out of or in connection with the Service in any 12-month period shall not exceed the greater of £50 and the total amount you paid to us during that period (which, while the Beta remains free of charge, is nil).
To the fullest extent permitted by law, you agree to indemnify and hold harmless BCKLE Ltd and its officers, employees, and agents from and against any claims, liabilities, damages, losses, and reasonable expenses (including reasonable legal fees) arising out of or in connection with: (a) your breach of these Terms; (b) your misuse of the Service; (c) your violation of any law or of the rights of any third party, including the uploading of another person's personal data contrary to Section 10.2. This Section does not apply to the extent that any such claim arises from our own negligence or wilful misconduct, and nothing in it requires you to indemnify us for any liability that cannot be so allocated under applicable law.
15.1 You may terminate these Terms at any time by deleting your Account in Settings → Account → Delete account, either immediately or with a 14-day grace period. Deletion operates as described in the Privacy Policy.
15.2 We may suspend or terminate your Account, on notice where practicable, if you materially breach these Terms, if we are required to do so by law, or if we discontinue the Service. Except where you have committed a serious breach, we will give you reasonable notice and an opportunity to export your data first.
15.3 Any provision of these Terms that by its nature should survive termination — including Sections 7, 10, 11, 12, 13, 14, 17, and 18 — shall survive.
16.1 We may amend these Terms — for example, on the conclusion of the Beta, where features change materially, or where required by law. For material changes, we will give you at least 14 days' notice by email and/or in-application notice before the change takes effect.
16.2 If you continue to use the Service after the change takes effect, you will be deemed to have accepted the amended Terms. If you do not agree to the amended Terms, you may terminate your Account and export your data before they take effect.
17.1 These Terms, and any dispute or claim arising out of or in connection with them or their subject matter (including non-contractual disputes or claims), are governed by and construed in accordance with the laws of England and Wales.
17.2 The courts of England and Wales shall have jurisdiction to settle any such dispute or claim. If you are a consumer resident elsewhere in the United Kingdom or in the EU, you may also be entitled to bring proceedings in the courts of your country of residence, and you retain the benefit of any mandatory consumer-protection laws of that country (for consumers resident in Belgium, for example, mandatory Belgian consumer law).
18.1 We would like the opportunity to resolve any concern before it escalates. If you have a complaint, please contact us first at hello@bckle.app; most matters can be resolved informally and more quickly than through formal proceedings.
18.2 Nothing in this Section limits your right to bring proceedings in accordance with Section 17.
19.1 Severability. If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions shall continue in full force and effect.
19.2 Waiver. Our failure to enforce any right or provision of these Terms shall not constitute a waiver of that or any other right or provision.
19.3 Assignment. You may not assign or transfer your rights or obligations under these Terms. We may assign or transfer ours as part of a reorganisation, merger, or sale, provided your rights under these Terms are preserved.
19.4 Force majeure. We shall not be liable for any failure or delay in performance caused by events beyond our reasonable control.
19.5 Entire agreement. These Terms and the Privacy Policy constitute the entire agreement between you and us in relation to the Service and supersede any prior agreement or understanding.
19.6 Third-party rights. Save as expressly provided, a person who is not a party to these Terms has no right under the Contracts (Rights of Third Parties) Act 1999 to enforce any of their provisions.
BCKLE Ltd (operating Bricko)
Company No. 17098453 (England and Wales)
Registered office: 78 Flag Meadow Walk, Worcester, WR1 1QU, United Kingdom
Email: hello@bckle.app
Website: getbricko.com